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Shelter x Craig David

Craig David goes back to his childhood social home — the place he wrote his chart-topping debut album.

Client: Shelter
Agency: In-house
Channels: Social & digital

We took Craig David back to his childhood social home to perform the biggest hits from his iconic debut album — 25 years after he first wrote them there. Real people loved it. And the Government committed £39 billion to social and affordable housing shortly afterwards.