Client: Shelter
Agency: In-house
Channels: Westminster-targeted digital, print and OOH campaign.
Why should the Government invest big in social housing at the Spending Review?
Here are a few reasons, collected from hundreds of people whose lives have been transformed by social housing.
From a Metro cover wrap and Westminster tube takeover to pavement stencils and pub toilet posters, ads in political podcasts and newsletters to coffee cups and beer coasters, we made sure our political audience couldn’t miss the message ahead of the biggest housing decision they’d make in a decade – whether they were grabbing a coffee, a cheeky pint or two, or doing a number one or two…
The result?
A £39 billion investment in social and affordable housing, representing a 70% jump on the current spend. Cheers!
