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Oreo (Copy)

Helping the nation make decisions with Mike Clattenburg and Oreo #TrustTheTwist.

Client: Oreo
Agency: Saatchi & Saatchi
Channels: Social, digital & Devon-Cornwall Border Billboard.

Brits are an indecisive bunch.
The typical adult spends 23 days a year making decisions.
That’s tiring.
And boring.
So we introduced them to a better way, launching Oreo’s #TrustTheTwist campaign on these shores with
So we wrote heaps of decisions that Brits would be faced with this summer,
Showing how their new decision-making friend could make it fun and easy.


And helped us introduce Oreo’s #TrustTheTwist campaign to these shores.

We wrote heaps of decisions relevant to Brit summer ‘24 (“The Brat Summer”) that your new decision-making friend could make fun and quick and easy, pushing them out across social, digital and one special billboard on the Devon-Cornwall border.

We wrote heaps of decisions relevant to Brit summer ‘24 (“The Brat Summer”) that your new decision-making friend could make fun and quick and easy, pushing them out across social, digital and one special billboard on the Devon-Cornwall border.