Renault Zoe, Electricity Was Made for This
Electrical devices fall through the sky. We watch in slow motion as they speed towards the ground, cutting from close ups to wides of the beautiful skyscape.
A wise older man delivers the voiceover with authority and charm.
VO: Ah, to be illuminated.
A light bulb flies through the air, the sun catching on the glass casing as it falls towards the ground. We hear the wind whistling past it.
Electricity helped us to light the darkness,
We move to a gramophone slowly rotating as it falls. The music playing from it comes and goes with each rotation. It is an instrumental version of The Red Hot Chili Peppers’ Throw Away Your Television.
SFX: Throw Away Your Television instrumental
To fill it with sound.
Having faded in and out as the gramophone rotates, the music continues as a soundtrack throughout the rest of the ad.
We see the first flash camera, its strap flapping as it rushes through the air.
To capture a moment,
We cut to see glimpses of the ZOE. In the reflections on the bodywork and windows we see the shapes of the falling objects.
And play it back again.
We cut back to the sky to see a black and white television, footage plays, old commentary blurting out. “Could this be the greatest...”
To dream big,
A falling desktop computer.
And create a world better than the one which came before.
Back to a different close up of the ZOE, distant objects in the reflections.
To progress,
A smartphone.
and never stop progressing.
We see the objects falling through the air before-CRASH. All of the devices smash to the ground in beautiful slow motion.
Electricity was made for this.
The music has stepped up a gear, reaching a crescendo as the Renault ZOE drives past the broken objects, charging past the camera and off along the airfield, into the future.
The 100% electric Renault Zoe. Keep up.
Paddy Power, Wear The Pants Manifesto
Open on a group of thoroughly miserable cavemen and women shaking in the cold winter weather.
The camera focuses on one member of the group, icicles forming on his hairy face.
The energetic Paddy Power voiceover chimes in empathetically.
VO: What’s this? Caveman times? Brrrrr… poor little fellas.
One guy grabs a couple of sticks from the ground in front of him. The voiceover switches to excitement and intrigue. He starts rubbing them together.
Hold on? What’s occurring? He’s giving them a cheeky rub. Naughty.
Next thing you know there is a raging fire. Until now we have only seen his face. We see his full body as he reclines in the warm glow of the flames. He is wearing the pants.
Oh look at that – seems so obvious – he’s wearing the pants. Of course he is.
Cut to Jesus on the cross about to die. He’s not as miserable as you’d expect, considering the predicament.
He’s looking awfully confident for a man leaking blood from every limb. But the pants will do that.
We see green Paddy Power pants, nestling beneath his loin cloth. He gives two awkward thumbs up to the crowd of onlookers; not easy with nails in your hands.
Double thumbs up? Nailed it! Pun intended. 3 days’ shut eye and he’ll be out of that cave like a rat up a drainpipe. Goodnight Jerusalem!
Cut to a lion chasing a gazelle.
Ooh. Chest out. Pants on.
As the full gazelle comes into shot, we see that it is wearing green pants.
Dear dear dear. Or should we say Gazelle Gazelle Gazelle. That’s the fleet of hoof work the pants will give a girl.
As the gazelle is escaping, it slows the tiniest bit, teasing the lion before charging off.
Look at that, she’s ant-eloped with the glory.
Cut to a man who is legging it along a busy pavement, trainspotting opening sequence style. He looks thrilled as he gets away from the security guards chasing him. He has jewellery in his hands and trailing out of his pockets. SMASH! As he passes an old woman, she clotheslines him like a WWE wrestler. The guy goes down like a sack of shit.
Top drawers, Nana! She’s wearing the pants. I repeat, she is wearing the pants.
We zoom through the Nana’s overcoat, through her skirt and see the PP pants.
That is a Paddy Power old lady garden if ever we’ve seen one. Top work, Elsie. Although someone needs to send her some immac, stat.
SUPER: Paddy Power. Wear the pants.
